Chyler’s spirit lives on through Chyler’s Family Room Projects, an extension of the Ronald McDonald House Charities. These rooms are in hospitals throughout North Carolina and help provide a peaceful space where families of ill or injured children can rest and find solace during their hospital stay. A portion of Endure™ Beauty proceeds are donated annually to this cause in memory of Chyler Nicole Huebner. In addition, Endure™ Beauty proudly supports Kids and Car Safety, Kids and Car Safety, a national nonprofit dedicated to saving the lives of children and pets in and around motor vehicles.
ABOUT NIKKI HUEBNER
Founder of Endure™ Beauty and Endurelash®
Nikki Huebner is a mother, inventor, serial entrepreneur, and a freelance writer for multiple publications, sharing her knowledge of the lash, brow, and skincare world. She originally studied dentistry, earning her Bachelor of Science Degree in Dental Hygiene and Biology, followed by clinical practice and medical device sales, until feeling called to launch Endure™ Beauty.
Endure Beauty's Mission
Leadership Team
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Josh Nelson
Josh Nelson, Director of Sales for our Beauty Products Division, brings decades of experience at the intersection of beauty and business. Josh has held leadership roles at industry giants—including The Estée Lauder Companies. Known for blending data-driven insight with creative execution, Josh helps brands grow—and lead.
Outside of work, Josh is a proud husband, dog dad to Rigatoni the French Bulldog and Alfredo “Fred” the grey/white English Bulldog, and a devoted Midwesterner who values time with his close-knit family.
Contact him at josh@endurebeauty.com.
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Rodney Oakley
Rodney Oakley, Endure Beauty's Director of Sales for Hotel & Spas has over 20 years of experience in the beauty industry. Rodney’s leadership style is rooted in authenticity, direct communication, and a deep belief in accountability.
Outside of work, Rodney is passionate about health, wellness, the outdoors, and the arts. He’s a sports enthusiast, a music lover, and an advocate for animals. Contact him at Rodney@endurebeauty.com
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Betsy Balas
Betsy Balas, Financial officer brings decades of experience in finance, account management, and business development experience.
Contact her at Betsy@endurebeauty.com
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April Frye
April is the glue that holds the team together! As the office and executive support she manages complex schedules, oversees project documentation, and collaborates effectively with contractors, vendors, and clients to deliver successful outcomes.
Outside of work, April enjoys photography, music, the outdoors including gardening and spoiling her handsome pup Jackie Red.
Contact her at April@endurebeauty.com
Products
Endure™ Beauty and Endurelash® are the cutting edge of organic and eco-friendly technology to enhance and highlight your natural beauty. Our products support natural lashes and brow health with gentle yet effective materials.
